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Marketing

Ways To Build Trust With Your Customers Through Social Media

Sales pitches are all well and good but the truly successful relationships between customers and businesses come from a place of loyalty and trust. And as the name suggests, social media is a great tool for developing these more personal relationships, thanks to the networking, interacting and communicating aspects. But how exactly can you make […]

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Marketing

Does Seasonal Packaging Really Increase Your Profits?

Tomorrow marks the official start of the Christmas season with advent calendars being opened, and the Black Friday orders having been delivered (which are hopefully Christmas presents rather than people treating themselves). And while it’s an exciting time in everyone’s personal lives, what about the world of business? Well, it’s categorically an exciting time there […]

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Marketing

Top 10 Video Marketing Trends

It’s no secret that digital content is somewhat of an untameable beast but can you fathom just how many videos are swirling around at this very second? Well, according to Cisco’s trend predictions, it would take a whopping 2 whole years to watch all the videos that are online in any given second. And while […]

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Startups

The Essential Guide to Small Business Marketing

In a massively competitive business landscape, successfully marketing small businesses can be a tough challenge. But one that we’re sure you’ll be ready to take on with the help of our ultimate guide on how to best market your small business. Plan a strategy If you fail to plan then you plan to fail, so […]

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Startups

10 Tips for Growing a Successful Business

Having a great idea is just the beginning of any business journey. It’s the acorn that you need to nurture into an Oak tree of a success. But how exactly do you do that? Well, here are our top 10 tips on how to grow a successful business. 1. Have a plan The very first […]

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Marketing

Influencers of Instagram and How Much They Can Earn

They’re content creators, distribution channels and the Millennial answer to celebrities. The all-encompassing term of ‘influencer’ is pretty much the dream job for any Gen Z teen right now. And while it may be a career that relies solely on a lucky break, just how much do you stand to earn if you do make […]

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Marketing

8 Facebook Advertising Mistakes & How To Avoid Them

Once upon a time, Facebook was a platform filled with funny memes and complimentary comments from your Auntie on your latest photo upload. Now, it’s arguably the hottest marketing and advertising platform there is. It boasts 2.27 billion monthly active users, offering businesses and brands an engaged audience to broadcast their message to. For a […]

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Marketing

8 SEO Myths From 2018

Digital marketing is a vast and interesting and often difficult place that all businesses must embrace in 2018. But for beginners, it’s a world that can often be overrun with ambiguous ideas and contradicting theories. Take SEO as an example. The world of Search Engine Optimisation is one filled with myths about the do’s and […]

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Marketing

Content Marketing Ideas For Entrepreneurs

Content marketing is the biggest ‘buzzword’ in the world of marketing right now and it’s one of the biggest digital strategies of the year. And while everyone may be doing it, not everyone is doing it really, really well. In order to see real results, you’ll need to maximise it to its full potential. The […]

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Marketing

20 Simple Ways to Get More Instagram Followers

In the world of business in 2018, it’s all about having an online following and generating exciting content. Arguably the most popular social media platform (especially for businesses), Instagram is an extremely powerful tool thanks to their shopping features, inter-linking and virability factor. But with 1 billion monthly active users fighting to be seen by […]