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Marketing

4 Lead Generation Methods That Won’t Break the Bank

The marketing industry in the UK is huge and at a net worth of £21.4 billion, it’s no surprise that it’s the largest in Europe and the fourth largest in the world. And of course, for an industry to be worth that much, it means a LOT of people are pumping in a LOT of […]

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Startups

8 Sales & Marketing Tips for Startups

If you’re entering the world of business but don’t know the first thing about the world of marketing then never fear because we’ve got you covered. The all encompassing term of marketing simply refers to how you sell and promote yourself and how, as an effect, you are seen in the eyes of your customers. […]

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Marketing

How to Design a Successful Marketing Email

Email marketing has for a long time been one of the most popular tools in the business. Unlike forms such as social media, you can definitively measure how many people your message is going to, being seen by, and working on. But the average person now receives 111 consumer emails per day – that’s not […]

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Marketing

Why Your Website Should Have a Blog

In a content-driven landscape, it’s not enough to just develop a successful e-commerce website. Customers want to read things, gain tips and information and learn new things. So in addition to your website, it’s good business acumen to have a blog too. For starters, a blog is a humanising tool. When hidden behind the wall […]

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Marketing

5 Situations That Will Make You Glad To Have Business Insurance

When you start a small business, you have enough to worry about from sourcing funding to hiring staff. So why add the unnecessary stress of living a risky, insurance-free life? Many people starting new businesses have chosen to forgo business insurance in the interest of saving a few pennies but if something goes wrong then […]

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Marketing

Ways To Build Trust With Your Customers Through Social Media

Sales pitches are all well and good but the truly successful relationships between customers and businesses come from a place of loyalty and trust. And as the name suggests, social media is a great tool for developing these more personal relationships, thanks to the networking, interacting and communicating aspects. But how exactly can you make […]

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Marketing

Does Seasonal Packaging Really Increase Your Profits?

Tomorrow marks the official start of the Christmas season with advent calendars being opened, and the Black Friday orders having been delivered (which are hopefully Christmas presents rather than people treating themselves). And while it’s an exciting time in everyone’s personal lives, what about the world of business? Well, it’s categorically an exciting time there […]

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Marketing

Top 10 Video Marketing Trends

It’s no secret that digital content is somewhat of an untameable beast but can you fathom just how many videos are swirling around at this very second? Well, according to Cisco’s trend predictions, it would take a whopping 2 whole years to watch all the videos that are online in any given second. And while […]

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Startups

The Essential Guide to Small Business Marketing

In a massively competitive business landscape, successfully marketing small businesses can be a tough challenge. But one that we’re sure you’ll be ready to take on with the help of our ultimate guide on how to best market your small business. Plan a strategy If you fail to plan then you plan to fail, so […]

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Startups

10 Tips for Growing a Successful Business

Having a great idea is just the beginning of any business journey. It’s the acorn that you need to nurture into an Oak tree of a success. But how exactly do you do that? Well, here are our top 10 tips on how to grow a successful business. 1. Have a plan The very first […]