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Gurus

How this one marketing technique can dramatically put you ahead of your competition in the New Year 

Every business is always on the lookout for the next smart techniques when it comes to marketing and promoting their products and services and each year, thanks to developments in technology, new and more creative methods are released to the marketplace. Upgrades in technology are generally met with mixed opinions about how effective these really […]

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Gurus

How important are social media influencers to brands?

Highly successful businesses and companies often adopt social influencers with a large following to help brands grow and getting to this point is essential if you want to dominate your niche. There are a number of ways that you can grow your business to this point and utilising social influencers can be a highly effective […]

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Gurus Marketing

What Facebook’s advertising platform will never tell you about their service

Undoubtedly one of the biggest companies in the world, especially from a revenue perspective, Facebook has also created the illusion that businesses can leverage their platform to generate significant sales. While there are companies benefiting to the tune of six figures thanks to Facebook’s advertising platform, the reality is that businesses spend considerably more on […]

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Gurus Marketing

A beginner’s guide to building a social media following

This can be one of the most challenging tasks for a business, especially a new startup company. The key thing to remember is that it takes time and it is always better having quality over quantity. Social media can effectively make or break a business and if not already, it should be seen as a […]