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Marketing

4 Simple Mother’s Day Campaign ideas Customers Loved

Looking to gain a wider audience and more customers? Mother’s Day this year is set to be one of the highest-grossing annual holidays and therefore large and small businesses have the potential to see an exciting spike in sales. Get your marketing done right and you’ll be amongst many businesses in the country who’ll benefit […]

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Marketing

5 Easy Marketing Ideas for Valentine’s Day

Valentine’s Day is one of the most substantial annual holidays for retailers across the globe. So, if you run a business and see an opportunity to gain more custom through creating content surrounding Valentine’s but you’re not sure where to start, we’ve listed 5 marketing ideas you should try in preparation for the high demand […]

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Marketing

The Effective Psychology behind Competitions & Deals

Everyone loves a good competition, especially when it is worth their while to enter and it requires little to no effort. Implementing them as part of your marketing strategy can work wonders for business because of a number of reasons. The publicity alone can be enough to create enough of a buzz to boost awareness […]

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Gurus

How this one marketing technique can dramatically put you ahead of your competition in the New Year 

Every business is always on the lookout for the next smart techniques when it comes to marketing and promoting their products and services and each year, thanks to developments in technology, new and more creative methods are released to the marketplace. Upgrades in technology are generally met with mixed opinions about how effective these really […]

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Marketing

4 places where you might find your target customers for your business

Finding customers is one of the hardest tasks that any business has, though not only this, but also finding repeat customers; essentially fans who want to come back and experience your product(s) or service(s). Understanding where businesses might find the right customers comes down to a number of different elements, especially since marketing has become […]

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Marketing

5 Reasons why your business competitions fail

Marketing, especially competitions can be hard for businesses without having the right tactics in place to ensure that enough awareness is spread and to the right people. As a result, most businesses, especially small or start up companies often tend to run competitions in order to try and generate interest and while this can be […]

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Case Studies Marketing

How can Businesses make the most of the Festive Period?

For many businesses, Christmas represents a great opportunity for some creative marketing, however, like with any good PR campaign, planning is key and ensuring you have launched it early enough. Arguably the most consumer driven time of the year (especially from a B2C – ‘business to customer’ perspective), there are plenty of opportunities for companies […]

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Marketing Startups

Does being your own boss improve your work/life balance?

Working for yourself has many perks, depending on the type of work you do or business that you run, which can make all the difference to a many number of things in your life, not least your physical and mental health. Either turning self-employed and or starting a business requires a lot of thought and […]

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Gurus

How important are social media influencers to brands?

Highly successful businesses and companies often adopt social influencers with a large following to help brands grow and getting to this point is essential if you want to dominate your niche. There are a number of ways that you can grow your business to this point and utilising social influencers can be a highly effective […]

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Marketing

5 Reasons why you should outsource your Customer Acquisition Campaign

Getting customers or clients for your business is one of the hardest tasks there is unless you are already well-known through your personal brand or you have a product or service that simply sells itself. Depending on the type of business that you run, the difficulty level in growing your business can differ enormously. There […]