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Marketing

How to plan and execute your social media strategy in just one hour a week

How to plan and execute your social media strategy in just one hour a week. If you’re a regular reader of our blogs, you’ll know one thing we always talk about is strategy. But strategy is a complicated word which conjures up images of 1,000 page documents in white-collar, corporate environments, not something small businesses […]

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Marketing

How the high street has had to adapt marketing strategies to evolve over the last decade

In February 2018 two of the great retail names, Toys ‘R’ Us and Maplin went into administration and shut their doors for the last time. These are two cases of high street stores that simply didn’t adapt to current demands and employ new marketing strategies. With the way consumers behave constantly changing and continuous advancements […]