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Business Marketing

Customers Shopping for Locally Sourced Produce is on the Rise

There’s good news for passionate independent business owners; statistics show shopping for locally sourced produce is on the rise! We understand owning a small independent business can be difficult, you have ups and sometimes downs. Seeing your regulars’ faces every week brightens your day yet the struggle of being based down the road from a […]

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Marketing

4 Simple Mother’s Day Campaign Ideas Customers Loved

Looking to gain a wider audience and more customers? Mother’s Day this year is set to be one of the highest-grossing annual holidays and therefore large and small businesses have the potential to see an exciting spike in sales. Get your marketing done right and you’ll be amongst many businesses in the country who’ll benefit […]

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Marketing

Bridging the gap between social media and your audience

Create fans for your business

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Marketing

Organic vs. Paid growth on Social Media

It has been a debate for the last few years – whether paid growth or social growth is more effective for businesses on social media. Every business needs a social media page and quite often, it is this that is the main driver of new customers. Let’s take a look at the benefits and drawbacks […]

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Marketing

How to plan and execute your social media strategy in just one hour a week

How to plan and execute your social media strategy in just one hour a week. If you’re a regular reader of our blogs, you’ll know one thing we always talk about is strategy. But strategy is a complicated word which conjures up images of 1,000 page documents in white-collar, corporate environments, not something small businesses […]

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Marketing

Finding the Right Instagram Hashtags

We’ve all heard various tactics for increasing visibility and brand awareness on Instagram. One of these includes the use of hashtags, which we’ve all heard of but don’t all know how to utilise successfully. Here’s how to make sure you’re doing hashtags the right way. Choose the right amount Instagram’s algorithm does itself limit the […]

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Marketing

How to Market Successfully on Pinterest

When it comes to social media platforms, the ones that businesses favour are clear; Facebook, Twitter, Instagram and Linkedin. They have huge numbers of monthly active users, useful advertising platforms and a great mix of visuals and text. But let us not forget about Pinterest. With 250 million monthly active users, up from 150 million […]

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Marketing

The Rise of Micro Influencers

We’ve all heard of influencer marketing by now. If you haven’t then seriously, where have you been? It’s all about using prominent social media users to advertise your products or business in a more subtle way than a paid advert. Its effectiveness is based on the trust that these users’ followers have and the way […]

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Marketing

Ways To Build Trust With Your Customers Through Social Media

Sales pitches are all well and good but the truly successful relationships between customers and businesses come from a place of loyalty and trust. And as the name suggests, social media is a great tool for developing these more personal relationships, thanks to the networking, interacting and communicating aspects. But how exactly can you make […]

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Marketing

Top 10 Video Marketing Trends

It’s no secret that digital content is somewhat of an untameable beast but can you fathom just how many videos are swirling around at this very second? Well, according to Cisco’s trend predictions, it would take a whopping 2 whole years to watch all the videos that are online in any given second. And while […]