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Marketing

5 Reasons why you should outsource your Customer Acquisition Campaign

Getting customers or clients for your business is one of the hardest tasks there is unless you are already well-known through your personal brand or you have a product or service that simply sells itself. Depending on the type of business that you run, the difficulty level in growing your business can differ enormously. There […]

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Marketing

Five cost-effective ways that businesses can improve their customer acquisition strategy and how we rate them

More for less. That seems to be what everyone wants these days, businesses in particular. But, just where do you define a line that combines quality and cost-effectiveness? Indeed, how do you measure cost-effectiveness? Ultimately, most businesses derive value as return on investment (ROI). Generally they will pay for a service because that will generate […]

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Startups

Zero to hero: Global technology companies which came from nowhere to have an impact on the world

Every big technology company was once just a simple startup with a vision to affect change for the better with their service or product offering. While some may not have had an idea how they were going to achieve their end goal, each one were driven by their mission; their ‘why’. Let’s take a look […]

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Uncategorised

What can we learn from how offers ruined Thomas Cook?

Everyone likes a good holiday deal and ever since the 1950s post-war holiday boom which saw one million Britons travel abroad, the industry has been thriving, with operators selling package holidays ever since. However, package holidays actually started long before that – especially for one of the leading luminaries in the industry; Thomas Cook. As […]

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Marketing Startups

4 ways that deals and offers can help drive businesses to new heights

Deals and offers can form the launchpad for any business (new or old) to help it really take off or progress to the next growth stage and with the widespread reach of social media, they can be a great strategy in order to boost your customer base. Everyone likes to feel special and being made […]

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Marketing

Bridging the gap between social media and your audience

Create fans for your business