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Business Marketing

Customers Shopping for Locally Sourced Produce is on the Rise

There’s good news for passionate independent business owners; statistics show shopping for locally sourced produce is on the rise! We understand owning a small independent business can be difficult, you have ups and sometimes downs. Seeing your regulars’ faces every week brightens your day yet the struggle of being based down the road from a […]

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Marketing

4 Simple Mother’s Day Campaign Ideas Customers Loved

Looking to gain a wider audience and more customers? Mother’s Day this year is set to be one of the highest-grossing annual holidays and therefore large and small businesses have the potential to see an exciting spike in sales. Get your marketing done right and you’ll be amongst many businesses in the country who’ll benefit […]

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Marketing

5 Reasons why you should outsource your Customer Acquisition Campaign

Getting customers or clients for your business is one of the hardest tasks there is unless you are already well-known through your personal brand or you have a product or service that simply sells itself. Depending on the type of business that you run, the difficulty level in growing your business can differ enormously. There […]

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Marketing

Finding the Right Instagram Hashtags

We’ve all heard various tactics for increasing visibility and brand awareness on Instagram. One of these includes the use of hashtags, which we’ve all heard of but don’t all know how to utilise successfully. Here’s how to make sure you’re doing hashtags the right way. Choose the right amount Instagram’s algorithm does itself limit the […]

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Marketing

Turning Reviews into Revenue

The rise of online shopping has not only paved the way for a faster commercial landscape, but also for transparency – whether you like it or not. Before, you had to focus on your packaging so that your product would get noticed among the masses. But it’s no longer about enticing someone to buy it […]

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Marketing

5 Common Mistakes of Loyalty Programs

Loyalty programs can be a clever marketing tool, as the overall goal is to get customers returning again and again. But they’re not as easy to implement as you may think and there are plenty of mistakes that people make when trying to initiate one. Here are a few common ones to help you avoid […]

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Marketing

Age in Advertising

It’s an age-old question isn’t it (excuse the pun)? If we’ve identified that the older consumers are the ones with the most disposable income, then why are we always pumping our advertising efforts into targeting the millennial and Gen Z markets? Well, for a lot of the fastest growing platforms (such as Instagram, Youtube and […]

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Marketing

3 Top Tips for Marketing Research

There’s no denying that we’re well and truly in the digital age and with that brings a mass load of data available at every marketers fingertips. But with so much information available, it does raise the question of how to carry out marketing research effectively. Is the vast amount of information our friend or does […]

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Marketing

How to Market Successfully on Pinterest

When it comes to social media platforms, the ones that businesses favour are clear; Facebook, Twitter, Instagram and Linkedin. They have huge numbers of monthly active users, useful advertising platforms and a great mix of visuals and text. But let us not forget about Pinterest. With 250 million monthly active users, up from 150 million […]

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Marketing

Reflecting on 2018 in Marketing

As the year draws to a close, not only is it a time to look forward to the new year, but a time to reflect on this one. And while, in our personal lives, this may mean more exercise, less drinking and more saving money, in our business lives it’s about considering what worked and […]