Bridging the gap between social media and your audience


Social media has become one of the most effective customer acquisition tools for businesses over the last decade, with more and more quickly realising the power of platforms such as Facebook to help raise awareness.

It means that, as a result, it has never been more important for businesses to deliver good service. Before the internet age, it was said that every time a customer had a bad experience, they were likely to tell seven people about it.

CEO of Amazon, Jeff Bezos has since expanded on this timeless adage: “If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”

The digital world can overnight make or break a business with how quickly information can spread.

While social media has many advantages, there are also a number of drawbacks. For businesses wanting to get the word out to their target audience, it can not only be time-consuming, but costly in the long run.

This is especially true if a company isn’t sure how to best target their audience with their offering. You can end up putting a lot of effort into this and with over 1 billion users on just Facebook alone, only a very tiny percentage will be relevant to your business, especially if you are a small local startup.

Finding a more target-driven approach to reach the right people

What if there was a more cost-effective answer? While companies can end up spending thousands per month on paid social media adverts promoting offers, the chances of a high conversion rate in such a competitive and generic marketplace are slim.

This is particularly true of the last two years, with more and more businesses believing that paid social media advertising is a ‘quick-win’.

The Snizl platform was created as an effective way of ensuring that the businesses could reach their audience quickly, being able to promote offers, competitions and even funny light-hearted posts to then send effective alerts to their follower’s devices.

Compared to social media whose user base is passive and may not want to be inundated with offers from companies, Snizl knows that its users are interested in hearing about local businesses and leverages its technology cleverly.

Enabling businesses to create more of a buzz and excite potential new customers, the platform is specifically tailored for exactly that.

Social media becoming a saturated market for independent local businesses

Every company has to evolve and adapt to survive. When social media first became ‘a thing’, the first businesses to understand that they could utilise it as a free customer acquisition tool, ultimately ensured they were able to grab the attention of people that their competitors necessarily couldn’t, who perhaps over-spent on ineffective, traditional methods.

While social media is adapting all of the time to improve, there has been a new wave of streamlined technology companies, with a more target-driven approach, having seen the success that social media platforms have had for bringing customers to businesses.

It is perhaps these which are the ‘next Facebook for business’, whereby businesses can be sure that when they post to educate their potential target market, it is being seen by the right people.

The true beauty of this is that, a real and authentic relationship can be forged effectively between business and customer. Snizl especially has found that its platform is highly effective for enabling competitions to be posted by businesses signed up to their service.

Everyone likes a giveaway, proven by the interest that this technique generates via Facebook – a much more generic customer acquisition platform. According to Adspresso, 39 percent of Facebook users follow a business page, purely because they are interested in any special offers that they may find.

Now, apply this statistic to a specifically-built platform that exists to bring special offers and competitions to an active audience and the potential for success is considerably higher.

A restaurant could release a ‘happy hour’ offer on Facebook for example, three hours before and because of all the clutter on people’s newsfeed, this post could be missed.

Find out how Snizl improves on this for businesses and learn how you can start reaping the rewards that your business deserves.

Matt Haynes

Written by Matt Haynes

Matt is a professional Copywriter/Journalist with experience in brand strategy and growth marketing.

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