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Marketing

5 of the most innovative marketing campaigns of the last couple of decades

We have seen some highly imaginative marketing campaigns over the years, especially since the boom of the internet at the turn of the new Millennium. Sometimes a brand needs a slightly outrageous marketing campaign to get noticed and even differentiate themselves from their competition. Thanks to quick and ingenious thinking, a number of companies have […]

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Marketing

4 ways Deals & Offers can help take your business to new levels

Everyone loves a deal, especially if it is worth our while with a great deal of value attached to it! They are often a sure-fire way that businesses can attract customers through their doors and help them grow organically. It also gives them a chance to find out just how successful they are going to […]

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Marketing

Organic vs. Paid growth on Social Media

It has been a debate for the last few years – whether paid growth or social growth is more effective for businesses on social media. Every business needs a social media page and quite often, it is this that is the main driver of new customers. Let’s take a look at the benefits and drawbacks […]

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Marketing

5 ways companies get social media wrong

Getting your social media strategy right can be a long and arduous task, the majority of the time, relying on trial and error to create that perfect post that eventually goes viral. That’s the dream right? Though many companies make quite a lot of mistakes with their social media strategy, especially when starting out and […]