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Business

Selling Online: The Importance of Product Trends

It is vital as a business owner to adhere to current trends and acknowledge products which are hot on the market. Identifying these product trends will not only increase sales, but it’ll show your audience that you’re listening and that you’re a brand who are passionate about what you’re putting out in front of customers. […]

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Marketing

Father’s Day Marketing Ideas That’ll Blow Customers’ Minds!

COVID-19 may have changed how we celebrate annual holidays in the family, but as a business owner, consumers still plan on opening up their wallets to show Dad some love this Father’s Day. Spend some time using these ideas to plan out an effective marketing campaign and boost your sales in the run-up to Father’s […]

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Business Marketing

Covid-19 Business Survival Plan

There are two things a business owner and business leader can do during the Covid-19 crisis: 1. Do nothing and wait for it all to be over and then try to get your business back on track. OR 2. Be proactive and use the time to work on your business ensuring it’s ready for the […]

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Business

Easter Marketing Ideas Customers Can’t Resist

With many routes to go down when approaching marketing during Easter, it’s difficult to decide what kind of content to post. You may sell Easter eggs and due to current circumstances aren’t sure how to get them off the shelves. Or, you might not sell chocolate at all yet want to remind customers that your […]

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Marketing

5 of the most innovative marketing campaigns of the last couple of decades

We have seen some highly imaginative marketing campaigns over the years, especially since the boom of the internet at the turn of the new Millennium. Sometimes a brand needs a slightly outrageous marketing campaign to get noticed and even differentiate themselves from their competition. Thanks to quick and ingenious thinking, a number of companies have […]