Expected to last 6 weeks, the British Government are in the works of handing out grants to businesses in England worth up to £9,000. These grants should help businesses survive the latest Covid lockdown, enabling businesses who aren’t classed as essential keep their heads above water. While the nation shuts down once again, the NHS battle the sudden surge in Coivid cases and hospitalisations.
Retail, hospitality and leisure industries will be closed until, earliest, mid-February. These firms though will receive a one-off cash sum worth up to £9,000 (the amount provided depending on the value of the business).
For local authorities and devolved administrations, £594 million is being made available. For business who aren’t eligible for the grants, they should apply for a sum of this, preventing unnecessarily harsh effects from the latest government restrictions.
Overall, it is estimated that the latest spending due to grants and financial support equates to £4.6 billion.
Chancellor Rishi Sunak said:
The new strain of the virus presents us all with a huge challenge – and whilst the vaccine is being rolled out, we have needed to tighten restrictions further.
Throughout the pandemic, we’ve taken swift action to protect lives and livelihoods and today we’re announcing a further cash injection to support businesses and jobs until the Spring.
This will help businesses to get through the months ahead – and crucially it will help sustain jobs, so workers can be ready to return when they are able to reopen.
The new one-off grants come in addition to billions of existing business support, including grants worth up to £3,000 for closed businesses, and up to £2,100 per month for impacted businesses once they reopen.
The government has also provided 100% business rates relief for retail, hospitality and leisure businesses, £1.1 billion existing discretionary funding for Local Authorities, the furlough scheme now extended to April and 100% government-backed loans, extended until March.
Do more for your business
Now that receiving a grant or some kind of financial scheme is a likelihood for business owners, it’s time to direct thoughts on how to utilise the government-funded financial help. Doing so will make for better results, more sales and an increased client base when lockdown comes to an end once again.
It’s time to think about making digital marketing improvements.
Digital marketing is, in 2021, the face of any and every brand. So, whether you like it or not it’s vital you have some digital presence.
While approaching digital platforms to make important announcements about the works of business especially with the new lockdown looming, one should consider a handful of factors which need to be made apparent, so that followers and loyal customers can continue to support your business.
Steps to take during the third national lockdown
- Effort must be made to communicate to your audience that your business understands and empathises, doing everything you can to keep serving loyal customers.
- Communication is vital if your business is continuing to operate. If your business offers a delivery service but no longer offers walk-ins, every effort needs to be made to avoid disappointments or confusion. This can be done in the form of marketing emails, social media posts or Snizl Promotion Posts.
- Updates about the upcoming end of lockdown are also necessary. Ensure as we reach the end of lockdown your business highlights what’s going to happen for your business. Can customers shop in-store once again? Will the delivery service be discontinued?
Using marketing platforms to discuss common topics and queries such as these is a great way to stay on top of keeping customer relationships and morale high.
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The key to a great business is even better marketing, and with Snizl, we hand over 300,000 engaged shoppers to you on a plate. All you have to do is Post.
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