Portrait video clips are dominating what it means to market a brand.
Whether it’s the desire to build a personal brand via self-influence or becoming more contemporary with business marketing, the concept of publishing easily consumable, highly entertaining clips continues to perform and storm way above the once prevailing static image or text-based statuses on digital channels.
This 1080 x 1080 to 1080 x 1980 shift in social platforms has pushed brands to become a hell of a lot more transparent, authentic and creative in terms of the content they’re producing.
Attention spans are lower, but audience sizes have quadrupled.
Although some may find creating, navigating and understanding Reels a modern engima, the development of this new-age marketing has actually strengthened chances of becoming discoverable on debatably saturated platforms.
Highly intelligent and ever-evolving algorithms mean that even niche content and accounts with small followings get noticed. This gives an almost never-before-seen opportunity for a brand to reach large audiences and gain a following quickly.
Video-based channels are making it easier for content to be found with the help from trending audio extracts, effects, filters and hashtags. Meaning, it’s actually pretty obtainable to get a much higher engagement rate in reflection to static graphics – in fact, accounts that consistently keep up with such trends perform better overall, across the board.
More than network building
Social media channels now are so much more than keeping up with close friends. They’ve transformed into universal hubs that are paving ways for better, more effective marketing.
The days of sitting through countless ads on the TV are long gone – and video content such as that on Reels and TikTok are next in line as methods of promoting brand awareness and obtaining new customers.
Therefore, if you’re not present on video-based channels, you’re seriously missing the mark.
Not only does it open the door to new customers, better brand recognition and appearing as a brand that knows what’s up and coming in the world – it’s free marketing, on platforms that are the most popular on the planet.
Social behaviour
To hell with reading reviews online or checking out testimonials on a website (although still relevant to obtain and showcase!) the increasing shift in video channel users turning to their favourite accounts or explore page to watch a review on a product they’re considering buying means it’s now down to brands to make sure there are positive reviews all around!
The internet is a major source of information, and Reels doesn’t stop at funny clips. There are reviews of products from customers without prompt. Video-channel platforms are the new word-of-mouth, so it’s vital that a brand monitors social behaviour, and focuses efforts on making sure their brand is shown in a positive light among audiences.
Whether that be sending out gifted bundles to influencers, or simply asking customers to tag you in their video content, it all aligns with building and marketing your brand on video-based social channels.
Synopsis
In the 21st century, the dynamic of social media channels has shifted. They’ve transformed and warped many times based on consumer preference, and currently, social channels boast a vast majority of 15 to 30-second clips that are entertaining, inspiring, educational, valuable and also, promotional.
To not only understand digital marketing in 2022, but to capitalise from it, and monetize your marketing, brands have to fully incorporate Reels and TikTok content into their marketing strategy.
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