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Marketing

Advertising: Begin With The Summer Holidays

Businesses globally are coming out of unwelcome hibernation and as a business owner, you should take this time to focus on your advertising techniques. Families up and down the country will have only just got into the swing of normal life, picking up the kids from school and dropping them off. The shift in routine […]

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Business

Advertising Is Still Effective During a Crisis, If Not More…

Apple. The iconic 1.3 trillion dollar super-brand recognised in every walk of life. Their advertising style? Futuristic, inspiring. But, they barely need one. Apple phones, tablets and laptops will sell if there were no advertising at all. But, this April when COVID-19 was a real threat to the population on just about every continent, all […]

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Marketing

Age in Advertising

It’s an age-old question isn’t it (excuse the pun)? If we’ve identified that the older consumers are the ones with the most disposable income, then why are we always pumping our advertising efforts into targeting the millennial and Gen Z markets? Well, for a lot of the fastest growing platforms (such as Instagram, Youtube and […]

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Marketing

How to Market Successfully on Pinterest

When it comes to social media platforms, the ones that businesses favour are clear; Facebook, Twitter, Instagram and Linkedin. They have huge numbers of monthly active users, useful advertising platforms and a great mix of visuals and text. But let us not forget about Pinterest. With 250 million monthly active users, up from 150 million […]

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Marketing

What is Native Advertising?

It might be a term that you’ve heard floating around but do you actually know what it means? And more importantly, do you know how to utilise it? Well, in a nutshell, native advertising is the use of online paid ads that match the look, feel and function of the platform on which they appear. […]

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Marketing

Influencers of Instagram and How Much They Can Earn

They’re content creators, distribution channels and the Millennial answer to celebrities. The all-encompassing term of ‘influencer’ is pretty much the dream job for any Gen Z teen right now. And while it may be a career that relies solely on a lucky break, just how much do you stand to earn if you do make […]

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Marketing

8 Facebook Advertising Mistakes & How To Avoid Them

Once upon a time, Facebook was a platform filled with funny memes and complimentary comments from your Auntie on your latest photo upload. Now, it’s arguably the hottest marketing and advertising platform there is. It boasts 2.27 billion monthly active users, offering businesses and brands an engaged audience to broadcast their message to. For a […]