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Marketing

5 Common Mistakes of Loyalty Programs

Loyalty programs can be a clever marketing tool, as the overall goal is to get customers returning again and again. But they’re not as easy to implement as you may think and there are plenty of mistakes that people make when trying to initiate one. Here are a few common ones to help you avoid […]

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Marketing

Age in Advertising

It’s an age-old question isn’t it (excuse the pun)? If we’ve identified that the older consumers are the ones with the most disposable income, then why are we always pumping our advertising efforts into targeting the millennial and Gen Z markets? Well, for a lot of the fastest growing platforms (such as Instagram, Youtube and […]

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Marketing

3 Top Tips for Marketing Research

There’s no denying that we’re well and truly in the digital age and with that brings a mass load of data available at every marketers fingertips. But with so much information available, it does raise the question of how to carry out marketing research effectively. Is the vast amount of information our friend or does […]

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Marketing

How to Market Successfully on Pinterest

When it comes to social media platforms, the ones that businesses favour are clear; Facebook, Twitter, Instagram and Linkedin. They have huge numbers of monthly active users, useful advertising platforms and a great mix of visuals and text. But let us not forget about Pinterest. With 250 million monthly active users, up from 150 million […]

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Marketing

Reflecting on 2018 in Marketing

As the year draws to a close, not only is it a time to look forward to the new year, but a time to reflect on this one. And while, in our personal lives, this may mean more exercise, less drinking and more saving money, in our business lives it’s about considering what worked and […]

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Marketing

The Rise of Micro Influencers

We’ve all heard of influencer marketing by now. If you haven’t then seriously, where have you been? It’s all about using prominent social media users to advertise your products or business in a more subtle way than a paid advert. Its effectiveness is based on the trust that these users’ followers have and the way […]

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Marketing

Top Sales & Marketing Topics to Think About

Whether you’re just starting out or have a whole team of sales and marketing professionals, ready to tackle the heavy subjects, it’s important to consider the big ideas and concepts in marketing, as well as the day-to-day social media scheduling and paid advertising. From a strategic standpoint, here are a few things you should be […]

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Marketing

The Difference Between B2B and B2C Marketing

They’re terms that we hear banded around a lot but what do “B2B” and “B2C” actually mean, and how do they affect your marketing strategy? Well, B2B stands for “business to business”, which means that your target audience is other businesses. So you might be a professional services company, looking to provide financial support to […]

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Marketing

4 Lead Generation Methods That Won’t Break the Bank

The marketing industry in the UK is huge and at a net worth of £21.4 billion, it’s no surprise that it’s the largest in Europe and the fourth largest in the world. And of course, for an industry to be worth that much, it means a LOT of people are pumping in a LOT of […]

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Startups

8 Sales & Marketing Tips for Startups

If you’re entering the world of business but don’t know the first thing about the world of marketing then never fear because we’ve got you covered. The all encompassing term of marketing simply refers to how you sell and promote yourself and how, as an effect, you are seen in the eyes of your customers. […]