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Marketing

Finding the Right Instagram Hashtags

We’ve all heard various tactics for increasing visibility and brand awareness on Instagram. One of these includes the use of hashtags, which we’ve all heard of but don’t all know how to utilise successfully. Here’s how to make sure you’re doing hashtags the right way. Choose the right amount Instagram’s algorithm does itself limit the […]

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Marketing

Turning Reviews into Revenue

The rise of online shopping has not only paved the way for a faster commercial landscape, but also for transparency – whether you like it or not. Before, you had to focus on your packaging so that your product would get noticed among the masses. But it’s no longer about enticing someone to buy it […]

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Marketing

5 Common Mistakes of Loyalty Programs

Loyalty programs can be a clever marketing tool, as the overall goal is to get customers returning again and again. But they’re not as easy to implement as you may think and there are plenty of mistakes that people make when trying to initiate one. Here are a few common ones to help you avoid […]

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Marketing

Age in Advertising

It’s an age-old question isn’t it (excuse the pun)? If we’ve identified that the older consumers are the ones with the most disposable income, then why are we always pumping our advertising efforts into targeting the millennial and Gen Z markets? Well, for a lot of the fastest growing platforms (such as Instagram, Youtube and […]

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Marketing

3 Top Tips for Marketing Research

There’s no denying that we’re well and truly in the digital age and with that brings a mass load of data available at every marketers fingertips. But with so much information available, it does raise the question of how to carry out marketing research effectively. Is the vast amount of information our friend or does […]

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Marketing

How to Market Successfully on Pinterest

When it comes to social media platforms, the ones that businesses favour are clear; Facebook, Twitter, Instagram and Linkedin. They have huge numbers of monthly active users, useful advertising platforms and a great mix of visuals and text. But let us not forget about Pinterest. With 250 million monthly active users, up from 150 million […]

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Marketing

The Rise of Micro Influencers

We’ve all heard of influencer marketing by now. If you haven’t then seriously, where have you been? It’s all about using prominent social media users to advertise your products or business in a more subtle way than a paid advert. Its effectiveness is based on the trust that these users’ followers have and the way […]

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Marketing

Business Lessons to Learn From The Apprentice

The wildly popular BBC show has been running for 14 years now, with a progression from the prize pot being a six-figure-salary job with Sir Alan Sugar, to a £250,000 investment from Lord Alan Sugar. Not only is the show loved for its entertainment value and its often wild characters, but it’s also appreciated for […]

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Marketing

5 Ways to Do Video Marketing On a Budget

Content marketing is all that any of us are interested in right now and one of the most engaging forms of that is video marketing. But as we all know, recording and editing equipment and software can often be expensive, adding a costly price tag to working video into your marketing strategy. But it doesn’t […]

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Startups

Top Tips for Saving Money When Starting a Business

Starting a business can be expensive work but while you’re trying to start a new business, it’s important to be as frugal as you can and to try to keep the deficit between in-goings and out-goings high. Here are a few ways you can do that. Run your business from home There’s no need to […]