Selling Online: The Importance of Product Trends

It is vital as a business owner to adhere to current trends and acknowledge products which are hot on the market. Identifying these product trends will not only increase sales, but it’ll show your audience that you’re listening and that you’re a brand who are passionate about what you’re putting out in front of customers.

Product trends are ever-changing and shopping online is only on the increase. So, if you own an online shop on Snizl, eBay, Depop, Amazon, Etsy, Shopify or any other eCommerce platform, it’s important to identify products in demand, so you can appeal to an even wider audience and give your business the increased opportunity to sell and explore what customers want to buy.

Selling sought after products which already have a ‘hype’ around them in the mainstream media means that you don’t have to spend a penny on advertising. So, by not touching a penny in your advertising budget yet with the possibility of making a mass amount of profit off the trending products you’re selling, due to them being found quicker and easier on social media and search engines, as a business owner you have a big advantage.

Why is it important to follow product trends?

Well, you could just stock the same 50 products you have done for the past 5 years, and although it may seem like you’re already getting enough custom, there’s plenty more to be had. Besides, a whopping 97% of sales made in the UK are now online, so, not following this simple tactic for growth could mean you’re missing out on those all-important sales.

Discovering what’s possible for your business, managing sales and identifying which products you put out gain success and which do not will only help you in your journey as a business owner. You’ll be actively learning about your customers which will effect your decision making stretegies in the future.

Over time, you’ll be able to gather data from previous product trends to accurately analyse how to market new products, so that you’re set for the future.

What products are in demand in 2020

If you’re ready to venture out and start ordering, promoting and selling products which are in trend, below is a list of the hottest products of 2020.

It’s important to carry out market research before introducing any new products to your online shop, not sure where to start? Check out the Patriot website.

High-tech products and accessories

This is a niche of product which will never be outdated. From phone cases, wireless charging devices, headphones and more, tech will always have a large audience, and therefore there will always be something popular on the market.

Car accessories

With driverless and electric-powered cars just around the corner, there is no doubt car accessories are going to become even more popular in the near future. From car chargers, cup holders and LED lights, car accessories are a selling point for many.


With fast fashion and the influencer industry at an all-time high and with social media and buying-at-the-click-of-a-button so accessible, there’s never been a better time to run a fashion brand. If you get your marketing just right and your prices on par, there’s a good chance you’ll be successful in selling on-trend fashion pieces.


Fitness is becoming one of the biggest industries for online buying. The idea of looking-good for Millenials is important, but, now more than ever before we’ve seen people encouraged to feel good in their own skin ( This doesn’t deter from how popular shapewear is though). These two markets combined make for a mighty audience to sell to if you have athleisure products listed on your website. So, if you’re trying to decide which of these niches is the most popular and what you’ll have the best chance of selling, go for fitness and athleisure.

How to market new products

Snizl allows you to market your product to over 250,000 people for free. (Yes, you read that correctly, a quarter of a million people). The only thing you have to do is post, post, post. Whether that be in the form of a Promotion post, a Deal post or Competition. Consistency on Snizl is usually paired with a high percentage of traffic to a business owners website, thus, sales.

Want to see where traffic is coming from so you can target more effectively in the future? Go Premium for just £10.00 per month. Or don’t. There’s still plenty of success to be had on the Free Plan.

Start earning via product trends

Snizl is great for exploring how you can be successful following product trends because we give you the tools you need to directly showcase what your online shop is selling, and you don’t even need a website. Are you an affiliate marketer selling high-quality fast fashion yet struggling to reach new, wider audiences? Check out how one affiliate marketer on Snizl gained thousands of views and engagements in just a matter of days.

Right now on Snizl, there are hundreds of thousands of buyers scrolling through independent business owners’ products, and analytics show when businesses create Posts including ad promoting products which are on-trend, sales increase.

Combining product trends and your online shop is one of the best ways of utilising your ‘side hustle’ time. Picking up on what’s hot in the online world of trade can leave you with a flow of income on the side for you to enjoy. So, if you’re interested and want to get started, visit Snizl.

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