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Marketing

5 Different Kinds of Marketing Events

Between social media, paid online adverts and SEO strategies, it can be easy to forget about the power of the people. But you shouldn’t underestimate what getting yourself (and your brand) in front of people can do. And a great way of doing that is with events. Which type do you go for? Well, that’s […]

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Marketing

The Psychology of Marketing

Being a great marketer or sales person is primarily about understanding how and why people think and act the way they do. It’s a role that combines both a creative intuition with the logical half of the brain, responsible for understanding psychology and human behaviour. In order to sell successfully to consumers, a business must […]

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Marketing

What is Native Advertising?

It might be a term that you’ve heard floating around but do you actually know what it means? And more importantly, do you know how to utilise it? Well, in a nutshell, native advertising is the use of online paid ads that match the look, feel and function of the platform on which they appear. […]

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Marketing

How to Design a Successful Marketing Email

Email marketing has for a long time been one of the most popular tools in the business. Unlike forms such as social media, you can definitively measure how many people your message is going to, being seen by, and working on. But the average person now receives 111 consumer emails per day – that’s not […]

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Marketing

Why Your Website Should Have a Blog

In a content-driven landscape, it’s not enough to just develop a successful e-commerce website. Customers want to read things, gain tips and information and learn new things. So in addition to your website, it’s good business acumen to have a blog too. For starters, a blog is a humanising tool. When hidden behind the wall […]

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Marketing

5 Situations That Will Make You Glad To Have Business Insurance

When you start a small business, you have enough to worry about from sourcing funding to hiring staff. So why add the unnecessary stress of living a risky, insurance-free life? Many people starting new businesses have chosen to forgo business insurance in the interest of saving a few pennies but if something goes wrong then […]

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Marketing

Ways To Build Trust With Your Customers Through Social Media

Sales pitches are all well and good but the truly successful relationships between customers and businesses come from a place of loyalty and trust. And as the name suggests, social media is a great tool for developing these more personal relationships, thanks to the networking, interacting and communicating aspects. But how exactly can you make […]

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Marketing

Does Seasonal Packaging Really Increase Your Profits?

Tomorrow marks the official start of the Christmas season with advent calendars being opened, and the Black Friday orders having been delivered (which are hopefully Christmas presents rather than people treating themselves). And while it’s an exciting time in everyone’s personal lives, what about the world of business? Well, it’s categorically an exciting time there […]

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Marketing

Top 10 Video Marketing Trends

It’s no secret that digital content is somewhat of an untameable beast but can you fathom just how many videos are swirling around at this very second? Well, according to Cisco’s trend predictions, it would take a whopping 2 whole years to watch all the videos that are online in any given second. And while […]

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Marketing

Influencers of Instagram and How Much They Can Earn

They’re content creators, distribution channels and the Millennial answer to celebrities. The all-encompassing term of ‘influencer’ is pretty much the dream job for any Gen Z teen right now. And while it may be a career that relies solely on a lucky break, just how much do you stand to earn if you do make […]