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Marketing

Age in Advertising

It’s an age-old question isn’t it (excuse the pun)? If we’ve identified that the older consumers are the ones with the most disposable income, then why are we always pumping our advertising efforts into targeting the millennial and Gen Z markets? Well, for a lot of the fastest growing platforms (such as Instagram, Youtube and […]

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Marketing

The Rise of Micro Influencers

We’ve all heard of influencer marketing by now. If you haven’t then seriously, where have you been? It’s all about using prominent social media users to advertise your products or business in a more subtle way than a paid advert. Its effectiveness is based on the trust that these users’ followers have and the way […]

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Marketing

Business Lessons to Learn From The Apprentice

The wildly popular BBC show has been running for 14 years now, with a progression from the prize pot being a six-figure-salary job with Sir Alan Sugar, to a £250,000 investment from Lord Alan Sugar. Not only is the show loved for its entertainment value and its often wild characters, but it’s also appreciated for […]

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Marketing

Marketing in a Post-GDPR World

Earlier this year, back in May, the UK was swept with new GDPR (General Data Protection Regulation) laws. These new laws were all about how you were allowed to obtain, store and use personal identifiable information, protecting consumers and giving them more control over who had access to their personal data. And while it may […]

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Marketing

Top Sales & Marketing Topics to Think About

Whether you’re just starting out or have a whole team of sales and marketing professionals, ready to tackle the heavy subjects, it’s important to consider the big ideas and concepts in marketing, as well as the day-to-day social media scheduling and paid advertising. From a strategic standpoint, here are a few things you should be […]

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Marketing

5 Marketing Trends from 2018

Seasons come and go, and so do trends, ideas and key principles of marketing. It’s an ever-changing landscape and one that you need to evolve with in order to keep up. Here are a few of the biggest trends from this year. The Sales Pipeline Is a Wheel, Not a Funnel Previously, we have always […]

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Marketing

Ways To Build Trust With Your Customers Through Social Media

Sales pitches are all well and good but the truly successful relationships between customers and businesses come from a place of loyalty and trust. And as the name suggests, social media is a great tool for developing these more personal relationships, thanks to the networking, interacting and communicating aspects. But how exactly can you make […]