Seasons come and go, and so do trends, ideas and key principles of marketing. It’s an ever-changing landscape and one that you need to evolve with in order to keep up. Here are a few of the biggest trends from this year. The Sales Pipeline Is a Wheel, Not a Funnel Previously, we have always […]
How to Develop a B2B Marketing Strategy
There are, as you may know, many different kinds of marketing but the easiest way to define the styles is in to two distinct categories; B2C (business to consumer) and B2B (business to business). And depending on whether you’re selling to a business or a consumer, you have to approach the two very differently. If […]
The marketing industry in the UK is huge and at a net worth of £21.4 billion, it’s no surprise that it’s the largest in Europe and the fourth largest in the world. And of course, for an industry to be worth that much, it means a LOT of people are pumping in a LOT of […]
How to Start a Startup
They say a journey of a thousand miles begins with a single step. But in the world of starting your own business, just putting one foot in front of the other can seem like a mammoth task. The clue may be in the name but how exactly do you start a startup? The Idea First […]
5 Different Kinds of Marketing Events
Between social media, paid online adverts and SEO strategies, it can be easy to forget about the power of the people. But you shouldn’t underestimate what getting yourself (and your brand) in front of people can do. And a great way of doing that is with events. Which type do you go for? Well, that’s […]
The Psychology of Marketing
Being a great marketer or sales person is primarily about understanding how and why people think and act the way they do. It’s a role that combines both a creative intuition with the logical half of the brain, responsible for understanding psychology and human behaviour. In order to sell successfully to consumers, a business must […]
What is Native Advertising?
It might be a term that you’ve heard floating around but do you actually know what it means? And more importantly, do you know how to utilise it? Well, in a nutshell, native advertising is the use of online paid ads that match the look, feel and function of the platform on which they appear. […]
8 Sales & Marketing Tips for Startups
If you’re entering the world of business but don’t know the first thing about the world of marketing then never fear because we’ve got you covered. The all encompassing term of marketing simply refers to how you sell and promote yourself and how, as an effect, you are seen in the eyes of your customers. […]
Email marketing has for a long time been one of the most popular tools in the business. Unlike forms such as social media, you can definitively measure how many people your message is going to, being seen by, and working on. But the average person now receives 111 consumer emails per day – that’s not […]
Why Your Website Should Have a Blog
In a content-driven landscape, it’s not enough to just develop a successful e-commerce website. Customers want to read things, gain tips and information and learn new things. So in addition to your website, it’s good business acumen to have a blog too. For starters, a blog is a humanising tool. When hidden behind the wall […]