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Grow Your Business

Does Data even Matter in 2022?

What’s the point in marketing if you do not know if it is working or not? Tracking data, metrics and analytics is an astronomical part of marketing. Whether it’s collecting weekly figures on ad spend, monitoring TikTok views, or improving conversions, the common denominator in many marketing strategies is the fact that we need to […]

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Marketing

Marketing in a Post-GDPR World

Earlier this year, back in May, the UK was swept with new GDPR (General Data Protection Regulation) laws. These new laws were all about how you were allowed to obtain, store and use personal identifiable information, protecting consumers and giving them more control over who had access to their personal data. And while it may […]