Categories
Marketing

Why Your Website Should Have a Blog

In a content-driven landscape, it’s not enough to just develop a successful e-commerce website. Customers want to read things, gain tips and information and learn new things. So in addition to your website, it’s good business acumen to have a blog too. For starters, a blog is a humanising tool. When hidden behind the wall […]

Categories
Marketing

5 Situations That Will Make You Glad To Have Business Insurance

When you start a small business, you have enough to worry about from sourcing funding to hiring staff. So why add the unnecessary stress of living a risky, insurance-free life? Many people starting new businesses have chosen to forgo business insurance in the interest of saving a few pennies but if something goes wrong then […]

Categories
Marketing

Ways To Build Trust With Your Customers Through Social Media

Sales pitches are all well and good but the truly successful relationships between customers and businesses come from a place of loyalty and trust. And as the name suggests, social media is a great tool for developing these more personal relationships, thanks to the networking, interacting and communicating aspects. But how exactly can you make […]

Categories
Startups

The Essential Guide to Small Business Marketing

In a massively competitive business landscape, successfully marketing small businesses can be a tough challenge. But one that we’re sure you’ll be ready to take on with the help of our ultimate guide on how to best market your small business. Plan a strategy If you fail to plan then you plan to fail, so […]

Categories
Startups

10 Tips for Growing a Successful Business

Having a great idea is just the beginning of any business journey. It’s the acorn that you need to nurture into an Oak tree of a success. But how exactly do you do that? Well, here are our top 10 tips on how to grow a successful business. 1. Have a plan The very first […]

Categories
Marketing

Influencers of Instagram and How Much They Can Earn

They’re content creators, distribution channels and the Millennial answer to celebrities. The all-encompassing term of ‘influencer’ is pretty much the dream job for any Gen Z teen right now. And while it may be a career that relies solely on a lucky break, just how much do you stand to earn if you do make […]

Categories
Marketing

8 Facebook Advertising Mistakes & How To Avoid Them

Once upon a time, Facebook was a platform filled with funny memes and complimentary comments from your Auntie on your latest photo upload. Now, it’s arguably the hottest marketing and advertising platform there is. It boasts 2.27 billion monthly active users, offering businesses and brands an engaged audience to broadcast their message to. For a […]

Categories
Marketing

8 SEO Myths From 2018

Digital marketing is a vast and interesting and often difficult place that all businesses must embrace in 2018. But for beginners, it’s a world that can often be overrun with ambiguous ideas and contradicting theories. Take SEO as an example. The world of Search Engine Optimisation is one filled with myths about the do’s and […]

Categories
Marketing

20 Simple Ways to Get More Instagram Followers

In the world of business in 2018, it’s all about having an online following and generating exciting content. Arguably the most popular social media platform (especially for businesses), Instagram is an extremely powerful tool thanks to their shopping features, inter-linking and virability factor. But with 1 billion monthly active users fighting to be seen by […]