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Marketing

What is Native Advertising?

It might be a term that you’ve heard floating around but do you actually know what it means? And more importantly, do you know how to utilise it? Well, in a nutshell, native advertising is the use of online paid ads that match the look, feel and function of the platform on which they appear. […]

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Startups

8 Sales & Marketing Tips for Startups

If you’re entering the world of business but don’t know the first thing about the world of marketing then never fear because we’ve got you covered. The all encompassing term of marketing simply refers to how you sell and promote yourself and how, as an effect, you are seen in the eyes of your customers. […]

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Marketing

How to Design a Successful Marketing Email

Email marketing has for a long time been one of the most popular tools in the business. Unlike forms such as social media, you can definitively measure how many people your message is going to, being seen by, and working on. But the average person now receives 111 consumer emails per day – that’s not […]

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Marketing

Why Your Website Should Have a Blog

In a content-driven landscape, it’s not enough to just develop a successful e-commerce website. Customers want to read things, gain tips and information and learn new things. So in addition to your website, it’s good business acumen to have a blog too. For starters, a blog is a humanising tool. When hidden behind the wall […]

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Marketing

5 Situations That Will Make You Glad To Have Business Insurance

When you start a small business, you have enough to worry about from sourcing funding to hiring staff. So why add the unnecessary stress of living a risky, insurance-free life? Many people starting new businesses have chosen to forgo business insurance in the interest of saving a few pennies but if something goes wrong then […]

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Marketing

Ways To Build Trust With Your Customers Through Social Media

Sales pitches are all well and good but the truly successful relationships between customers and businesses come from a place of loyalty and trust. And as the name suggests, social media is a great tool for developing these more personal relationships, thanks to the networking, interacting and communicating aspects. But how exactly can you make […]