Going into 2022, we want to make sure all businesses know about the utmost important tricks and tips for high performance.
We don’t want to bore you, so we’ve picked out 3 that we feel are vital to implementing into your business strategies in the new year!
From payments, content you should be focussing on to being found in search engines, all contain interesting and thought-provoking ideas that’ll help your business grow.
Make Checking-Out Simple and Easy
In 2022, you should expect the concept of a cashless society to be taken very seriously.
Technology and software such as apple pay or one-touch checkouts are becoming increasingly popular – and is something business owners and entrepreneurs should opt for in 2022.
Providing a payment gateway for customers who shop with you that is quick, easy, and require the most simple actions like a fingerprint or facial recognition will encourage them to spend with you.
It teases the concept of immediate satisfaction and will increase the number of impulse buys!
If you have an app, a mobile optimised website or even if you have a card machine in-store, make sure it’s contactless and requires as few steps as possible to process that transaction⚡
COVID-19 means more people are using card or mobile methods of payment than ever before, so make sure you’re keeping up with the times and aligning with payment trends.
There are plenty of explainer videos on YouTube that explain how to add payment providers depending on the e-commerce platform.
Create more video content
689 million TikTok users per day. 500 million Reels users per day. Those numbers should be screaming just one thing at you. Create and publish on video-based social channels.
Whatever demographic you’re targeting, whatever niche your business falls into, there must be some kind of video content you can create.
Of course, not all audiences are on these platforms. If you’re a funeral planner there is limited content in which you can create.
But, visual content in terms of marketing is where it’s at!
Fewer people are reading huge chunks of text and more people are clicking play icons for condensed, inspiring, entertaining and valuable consumption of info.
Not only is it great to be creative and be consistent with your video content, but it’s also good for social proof.
Obtaining real-time reviews from your customers has never been so easy.
Testimonials and reviews are vital for improving and reviewing your product and service – therefore, by going through social channels and seeing what your customers are saying about your brand you’ll have some beneficial focus points to revise.
Modernise your SEO strategy
Web voice searches, like asking Siri & Cortana questions, are up 30%.
What does this mean for your business? Finding headlines and text has become a little different.
People are asking questions like “Siri, where can I get my tyre changed?” rather than “garages in London”. So, make your blog headings, keyword phrases in website content and general language more conversational than not.
Literally – you could opt for titles like ‘Where to get your tyre changed, London’. The more relevant words that are in the phrase means the more likely it’ll be shown higher in a search engine.
Boosting your ranking in search engines and modernising your SEO strategy instantly means more leads, traffic to your website and ultimately, sales.
We hope these 3 tips are a good place to start updating areas in business that may have been a grey area before.
We decided not to do 20 or even 10 points because we know times are busy and small steps are the way to go for independent businesses.
So that’s it. Optimise your methods of payment, create more easily consumable video content, and modernise your SEO strategy for a higher ranking.
All flow through providing an improved customer journey and experience, meeting the aims and objectives of the company.
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