The marketing industry in the UK is huge and at a net worth of £21.4 billion, it’s no surprise that it’s the largest in Europe and the fourth largest in the world. And of course, for an industry to be worth that much, it means a LOT of people are pumping in a LOT of […]
Author: Ash
How to Start a Startup
They say a journey of a thousand miles begins with a single step. But in the world of starting your own business, just putting one foot in front of the other can seem like a mammoth task. The clue may be in the name but how exactly do you start a startup? The Idea First […]
5 Different Kinds of Marketing Events
Between social media, paid online adverts and SEO strategies, it can be easy to forget about the power of the people. But you shouldn’t underestimate what getting yourself (and your brand) in front of people can do. And a great way of doing that is with events. Which type do you go for? Well, that’s […]
The Psychology of Marketing
Being a great marketer or sales person is primarily about understanding how and why people think and act the way they do. It’s a role that combines both a creative intuition with the logical half of the brain, responsible for understanding psychology and human behaviour. In order to sell successfully to consumers, a business must […]
What is Native Advertising?
It might be a term that you’ve heard floating around but do you actually know what it means? And more importantly, do you know how to utilise it? Well, in a nutshell, native advertising is the use of online paid ads that match the look, feel and function of the platform on which they appear. […]
8 Sales & Marketing Tips for Startups
If you’re entering the world of business but don’t know the first thing about the world of marketing then never fear because we’ve got you covered. The all encompassing term of marketing simply refers to how you sell and promote yourself and how, as an effect, you are seen in the eyes of your customers. […]
Email marketing has for a long time been one of the most popular tools in the business. Unlike forms such as social media, you can definitively measure how many people your message is going to, being seen by, and working on. But the average person now receives 111 consumer emails per day – that’s not […]
Why Your Website Should Have a Blog
In a content-driven landscape, it’s not enough to just develop a successful e-commerce website. Customers want to read things, gain tips and information and learn new things. So in addition to your website, it’s good business acumen to have a blog too. For starters, a blog is a humanising tool. When hidden behind the wall […]
When you start a small business, you have enough to worry about from sourcing funding to hiring staff. So why add the unnecessary stress of living a risky, insurance-free life? Many people starting new businesses have chosen to forgo business insurance in the interest of saving a few pennies but if something goes wrong then […]
Sales pitches are all well and good but the truly successful relationships between customers and businesses come from a place of loyalty and trust. And as the name suggests, social media is a great tool for developing these more personal relationships, thanks to the networking, interacting and communicating aspects. But how exactly can you make […]