Getting customers or clients for your business is one of the hardest tasks there is unless you are already well-known through your personal brand or you have a product or service that simply sells itself. Depending on the type of business that you run, the difficulty level in growing your business can differ enormously. There […]
Category: Marketing
More for less. That seems to be what everyone wants these days, businesses in particular. But, just where do you define a line that combines quality and cost-effectiveness? Indeed, how do you measure cost-effectiveness? Ultimately, most businesses derive value as return on investment (ROI). Generally they will pay for a service because that will generate […]
Deals and offers can form the launchpad for any business (new or old) to help it really take off or progress to the next growth stage and with the widespread reach of social media, they can be a great strategy in order to boost your customer base. Everyone likes to feel special and being made […]
Create fans for your business
A look back at our Favourite Freebies
Deals, offers and even freebies can be a great tool for businesses to generate customers, or even create customer loyalty, though they can also help to promote the brand as a whole. Over the years, many businesses have come up with some inspired giveaways and offers, some of which still remain today, due to the […]
It has been accepted for a number of years that organic marketing is the way to go for businesses, especially from a long term perspective and returns on investment. When marketers realised the true meaning of the word ‘search engine’ from a commercial standpoint and the amount of possibilities that there was to capitalise on […]
Getting customers is a challenge that most startup businesses go through and often experience teething problems. There are a number of techniques that different startups utilise with cost effectiveness usually being a high priority. Not all types of marketing will be right for businesses in certain industries; there are often a number of variables to […]
Undoubtedly one of the biggest companies in the world, especially from a revenue perspective, Facebook has also created the illusion that businesses can leverage their platform to generate significant sales. While there are companies benefiting to the tune of six figures thanks to Facebook’s advertising platform, the reality is that businesses spend considerably more on […]
This can be one of the most challenging tasks for a business, especially a new startup company. The key thing to remember is that it takes time and it is always better having quality over quantity. Social media can effectively make or break a business and if not already, it should be seen as a […]
5 biggest marketing trends of 2019
Every couple of years, new and wonderful marketing ideas are introduced to the market with businesses keen to experiment and see if they work. Often it is in the form of some new social media platform, while sometimes events can take precedent. Over the last couple of decades, with the explosion of the online world […]