It’s no secret that digital content is somewhat of an untameable beast but can you fathom just how many videos are swirling around at this very second? Well, according to Cisco’s trend predictions, it would take a whopping 2 whole years to watch all the videos that are online in any given second. And while […]
Category: Marketing
They’re content creators, distribution channels and the Millennial answer to celebrities. The all-encompassing term of ‘influencer’ is pretty much the dream job for any Gen Z teen right now. And while it may be a career that relies solely on a lucky break, just how much do you stand to earn if you do make […]
Once upon a time, Facebook was a platform filled with funny memes and complimentary comments from your Auntie on your latest photo upload. Now, it’s arguably the hottest marketing and advertising platform there is. It boasts 2.27 billion monthly active users, offering businesses and brands an engaged audience to broadcast their message to. For a […]
8 SEO Myths From 2018
Digital marketing is a vast and interesting and often difficult place that all businesses must embrace in 2018. But for beginners, it’s a world that can often be overrun with ambiguous ideas and contradicting theories. Take SEO as an example. The world of Search Engine Optimisation is one filled with myths about the do’s and […]
Content marketing is the biggest ‘buzzword’ in the world of marketing right now and it’s one of the biggest digital strategies of the year. And while everyone may be doing it, not everyone is doing it really, really well. In order to see real results, you’ll need to maximise it to its full potential. The […]
In the world of business in 2018, it’s all about having an online following and generating exciting content. Arguably the most popular social media platform (especially for businesses), Instagram is an extremely powerful tool thanks to their shopping features, inter-linking and virability factor. But with 1 billion monthly active users fighting to be seen by […]