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Grow Your Business

Grow Your Business: Using Social Media in 2022

Inspired by our friends over at Noisy Elephant, and their blog guiding you through scheduling on Facebook, we’ve decided to put together something similar.

A step by step guide, bursting with tips and tricks on how to succeed using social media in business!

Eager to learn more? It’s your lucky day! Over at Snizl Learning, we’re providing a full, in-depth (yet remarkably quick and convenient) course that teaches individuals, employees and entrepreneurs about the modern fundamentals of succeeding using social media for business.

Let’s get stuck in…

Social media, a vast communication and entertainment hub, is riddled with some of the best innovative marketing and advertising. So, how do we join the club, get in the mix, benefit from this new-age monetization of technology?!

Here’s a few tips…

Optimise your social channels

This is super-duper important. Having social media channel fields filled out to their full potential boosts brand recognition, brand awareness and can increase traffic back to websites and online shops – meaning more sales!

Instagram for example, all fields are filled, meaning visitors to your profile can easily navigate through to your website, you can be found for your keywords and key hashtags, and content is easily accessible.
Instagram for example, all fields are filled, meaning visitors to your profile can easily navigate through to your website, you can be found for your keywords and key hashtags, and content is easily accessible.

Keep an eye on the Competition

How in a world of millions of similar businesses to yours, do we plan our next steps? Home in on successful competitors of course.

Are they using social media in a certain way to launch a new product? Are they doing something you haven’t seen before, and it’s raking in a tonne of engagement and interactivity? Morphe an inspired idea into one of your own and help grow your company.

By checking out your successful competitor's moves on social media, you can make calculated decisions about the content you should be posting to grow your business!
By checking out your successful competitor’s moves on social media, you can make calculated decisions about the content you should be posting to grow your business!

Schedule content so that your brand is ‘always there’

Picture this: It’s Sunday, but it’s also Black Friday. Many smaller, independent businesses haven’t posted any content to promote their business because the small team are away on their day off. Your company though, have scheduled social media posts, promoting an offer and the sales are rolling in – now that’s using your initiative!

Check out this handy, short, image-based blog by Noisy Elephant explaining how to schedule content using Facebooks Creator Studio, it’s worth the read if more sales is a KPI of yours.

Credit: Noisy Elephant - Scheduling content means that you can be seen as a present brand even when staff are off. It can improve traffic to your website and boost sales if done correctly!
Credit: Noisy Elephant – Scheduling content means that you can be seen as a present brand even when staff are off. It can improve traffic to your website and boost sales if done correctly!

Read, monitor and capitalise on trends

Hopping on to trends is an extremely modern and tactical way of creating more engagement for your brand on social media. Find trends on Instagram and Twitter.

At the moment, polls on Instagram are incredibly popular to get your audience interacting with your page, then at the end of your poll, promote a deal, competition or sale – genius!

(Poll Idea: do a ‘This or That’ possibly including your products, or even food or movies! Remember, your audience is on social media to be entertained, so do just that.)

That’s it for now!

We’ll keep it short and sweet so you don’t get bored. But take action! Try these 4 methods for your business next week and see how they work.

Interested in learning even more than this? We have so much more to give in our Social Media for Businesses Course.

Want to read more blogs like this? This is the first in the ‘Grow Your Business’ series, but check back in a couple of weeks for the next: Grow Your Business: Improve Your Website.

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