Create fans for your business
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A look back at our Favourite Freebies
Deals, offers and even freebies can be a great tool for businesses to generate customers, or even create customer loyalty, though they can also help to promote the brand as a whole. Over the years, many businesses have come up with some inspired giveaways and offers, some of which still remain today, due to the […]
It has been accepted for a number of years that organic marketing is the way to go for businesses, especially from a long term perspective and returns on investment. When marketers realised the true meaning of the word ‘search engine’ from a commercial standpoint and the amount of possibilities that there was to capitalise on […]
Getting customers is a challenge that most startup businesses go through and often experience teething problems. There are a number of techniques that different startups utilise with cost effectiveness usually being a high priority. Not all types of marketing will be right for businesses in certain industries; there are often a number of variables to […]
Undoubtedly one of the biggest companies in the world, especially from a revenue perspective, Facebook has also created the illusion that businesses can leverage their platform to generate significant sales. While there are companies benefiting to the tune of six figures thanks to Facebook’s advertising platform, the reality is that businesses spend considerably more on […]
This can be one of the most challenging tasks for a business, especially a new startup company. The key thing to remember is that it takes time and it is always better having quality over quantity. Social media can effectively make or break a business and if not already, it should be seen as a […]
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5 biggest marketing trends of 2019
Every couple of years, new and wonderful marketing ideas are introduced to the market with businesses keen to experiment and see if they work. Often it is in the form of some new social media platform, while sometimes events can take precedent. Over the last couple of decades, with the explosion of the online world […]
If you didn’t know already, Google runs the world, it is the online version of every government all rolled into one and there is nothing that anyone can do about it. The fact is that over 3.5 billion people are online with that figure set to continue growing considerably over the next decade. Being able […]
The e-commerce boom of the last decade has made online stores all the rage right now as consumers seek for better deals at their convenience. When Jeff Bezos first started Amazon in 1995 as one of the first online stores; albeit beginning initially as a bookstore, he must have known he was onto something. While […]
When we buy from a certain business, often there are many number of reasons for it, if you factor out spontaneity or even convenience. Essentially it is because we like something about the business which stuck in our memory, or even made us loyal. Deals and offers are one of the primary ways of increasing […]