Snizl - Get Business Right
Loyalty programs can be a clever marketing tool, as the overall goal is to get customers returning again and again. But they’re not as easy to implement as you may think and there are plenty of mistakes that people make when trying to initiate one. Here are a few common ones to help you avoid […]
It’s an age-old question isn’t it (excuse the pun)? If we’ve identified that the older consumers are the ones with the most disposable income, then why are we always pumping our advertising efforts into targeting the millennial and Gen Z markets? Well, for a lot of the fastest growing platforms (such as Instagram, Youtube and […]
There’s no denying that we’re well and truly in the digital age and with that brings a mass load of data available at every marketers fingertips. But with so much information available, it does raise the question of how to carry out marketing research effectively. Is the vast amount of information our friend or does […]
When it comes to social media platforms, the ones that businesses favour are clear; Facebook, Twitter, Instagram and Linkedin. They have huge numbers of monthly active users, useful advertising platforms and a great mix of visuals and text. But let us not forget about Pinterest. With 250 million monthly active users, up from 150 million […]
As the year draws to a close, not only is it a time to look forward to the new year, but a time to reflect on this one. And while, in our personal lives, this may mean more exercise, less drinking and more saving money, in our business lives it’s about considering what worked and […]
We’ve all heard of influencer marketing by now. If you haven’t then seriously, where have you been? It’s all about using prominent social media users to advertise your products or business in a more subtle way than a paid advert. Its effectiveness is based on the trust that these users’ followers have and the way […]
The wildly popular BBC show has been running for 14 years now, with a progression from the prize pot being a six-figure-salary job with Sir Alan Sugar, to a £250,000 investment from Lord Alan Sugar. Not only is the show loved for its entertainment value and its often wild characters, but it’s also appreciated for […]
Content marketing is all that any of us are interested in right now and one of the most engaging forms of that is video marketing. But as we all know, recording and editing equipment and software can often be expensive, adding a costly price tag to working video into your marketing strategy. But it doesn’t […]
Earlier this year, back in May, the UK was swept with new GDPR (General Data Protection Regulation) laws. These new laws were all about how you were allowed to obtain, store and use personal identifiable information, protecting consumers and giving them more control over who had access to their personal data. And while it may […]
Whether you’re just starting out or have a whole team of sales and marketing professionals, ready to tackle the heavy subjects, it’s important to consider the big ideas and concepts in marketing, as well as the day-to-day social media scheduling and paid advertising. From a strategic standpoint, here are a few things you should be […]