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Marketing

Finding the Right Instagram Hashtags

We’ve all heard various tactics for increasing visibility and brand awareness on Instagram. One of these includes the use of hashtags, which we’ve all heard of but don’t all know how to utilise successfully. Here’s how to make sure you’re doing hashtags the right way. Choose the right amount Instagram’s algorithm does itself limit the […]

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Marketing

How to Market Successfully on Pinterest

When it comes to social media platforms, the ones that businesses favour are clear; Facebook, Twitter, Instagram and Linkedin. They have huge numbers of monthly active users, useful advertising platforms and a great mix of visuals and text. But let us not forget about Pinterest. With 250 million monthly active users, up from 150 million […]

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Marketing

The Rise of Micro Influencers

We’ve all heard of influencer marketing by now. If you haven’t then seriously, where have you been? It’s all about using prominent social media users to advertise your products or business in a more subtle way than a paid advert. Its effectiveness is based on the trust that these users’ followers have and the way […]

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Marketing

Ways To Build Trust With Your Customers Through Social Media

Sales pitches are all well and good but the truly successful relationships between customers and businesses come from a place of loyalty and trust. And as the name suggests, social media is a great tool for developing these more personal relationships, thanks to the networking, interacting and communicating aspects. But how exactly can you make […]

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Marketing

Top 10 Video Marketing Trends

It’s no secret that digital content is somewhat of an untameable beast but can you fathom just how many videos are swirling around at this very second? Well, according to Cisco’s trend predictions, it would take a whopping 2 whole years to watch all the videos that are online in any given second. And while […]

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Marketing

Influencers of Instagram and How Much They Can Earn

They’re content creators, distribution channels and the Millennial answer to celebrities. The all-encompassing term of ‘influencer’ is pretty much the dream job for any Gen Z teen right now. And while it may be a career that relies solely on a lucky break, just how much do you stand to earn if you do make […]