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MFor the uninitiated, May 4th is more than just another day in the calendar. Among die-hard fans – and those with a passing interest in the movies – May 4th is International Star Wars Day, celebrating all things weird and wonderful related to George Lucas’ iconic series. With the origins traced back to 2008, and […]
Whether we like it or not the digital era is here. Businesses that want to survive and prosper need to adapt and find new, exciting ways to interact with their customer-base. But when a business invests in digital marketing, it needs to see a return. Regardless of how big your business is, every cost you […]
The competition for customers in the bar and restaurant trade is fierce. Business owners have to contend with bringing new customers through the door while also stopping their loyal clientele trying that ‘trendy new place’ that just opened. But getting people through the door isn’t your only problem. You also have to deal with the […]
Value. A word used a lot by businesses, though not necessarily in the right context. The ability of a business to deliver this to their customers though, will stand them in good stead for the future. This can be determined in a number of ways; there are many interpretations of the term ‘value’ and ways […]
How to plan and execute your social media strategy in just one hour a week. If you’re a regular reader of our blogs, you’ll know one thing we always talk about is strategy. But strategy is a complicated word which conjures up images of 1,000 page documents in white-collar, corporate environments, not something small businesses […]
In February 2018 two of the great retail names, Toys ‘R’ Us and Maplin went into administration and shut their doors for the last time. These are two cases of high street stores that simply didn’t adapt to current demands and employ new marketing strategies. With the way consumers behave constantly changing and continuous advancements […]
We’ve all heard various tactics for increasing visibility and brand awareness on Instagram. One of these includes the use of hashtags, which we’ve all heard of but don’t all know how to utilise successfully. Here’s how to make sure you’re doing hashtags the right way. Choose the right amount Instagram’s algorithm does itself limit the […]
The rise of online shopping has not only paved the way for a faster commercial landscape, but also for transparency – whether you like it or not. Before, you had to focus on your packaging so that your product would get noticed among the masses. But it’s no longer about enticing someone to buy it […]
Loyalty programs can be a clever marketing tool, as the overall goal is to get customers returning again and again. But they’re not as easy to implement as you may think and there are plenty of mistakes that people make when trying to initiate one. Here are a few common ones to help you avoid […]
It’s an age-old question isn’t it (excuse the pun)? If we’ve identified that the older consumers are the ones with the most disposable income, then why are we always pumping our advertising efforts into targeting the millennial and Gen Z markets? Well, for a lot of the fastest growing platforms (such as Instagram, Youtube and […]