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Business

Non-essential retail is now open, what does that mean for business owners?

June 15th marked the day all non-essential retail opened back up to the general public, but what does this mean for business owners? Below, we explain how to run your business effectively and keep shop doors wide open to customers while still practising social distancing, health and safety measures, one way systems and more. As […]

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Marketing

Father’s Day Marketing Ideas That’ll Blow Customers’ Minds!

COVID-19 may have changed how we celebrate annual holidays in the family, but as a business owner, consumers still plan on opening up their wallets to show Dad some love this Father’s Day. Spend some time using these ideas to plan out an effective marketing campaign and boost your sales in the run-up to Father’s […]

Categories
Business

Advertising Is Still Effective During a Crisis, If Not More…

Apple. The iconic 1.3 trillion dollar super-brand recognised in every walk of life. Their advertising style? Futuristic, inspiring. But, they barely need one. Apple phones, tablets and laptops will sell if there were no advertising at all. But, this April when COVID-19 was a real threat to the population on just about every continent, all […]

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Business Marketing

Covid-19 Business Survival Plan

There are two things a business owner and business leader can do during the Covid-19 crisis: 1. Do nothing and wait for it all to be over and then try to get your business back on track. OR 2. Be proactive and use the time to work on your business ensuring it’s ready for the […]