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Marketing

Five cost-effective ways that businesses can improve their customer acquisition strategy and how we rate them

More for less. That seems to be what everyone wants these days, businesses in particular. But, just where do you define a line that combines quality and cost-effectiveness? Indeed, how do you measure cost-effectiveness? Ultimately, most businesses derive value as return on investment (ROI). Generally they will pay for a service because that will generate […]

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Startups

Zero to hero: Global technology companies which came from nowhere to have an impact on the world

Every big technology company was once just a simple startup with a vision to affect change for the better with their service or product offering. While some may not have had an idea how they were going to achieve their end goal, each one were driven by their mission; their ‘why’. Let’s take a look […]

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Case Studies

What can we learn from how offers ruined Thomas Cook?

Everyone likes a good holiday deal and ever since the 1950s post-war holiday boom which saw one million Britons travel abroad, the industry has been thriving, with operators selling package holidays ever since. However, package holidays actually started long before that – especially for one of the leading luminaries in the industry; Thomas Cook. As […]

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Marketing Startups

4 ways that deals and offers can help drive businesses to new heights

Deals and offers can form the launchpad for any business (new or old) to help it really take off or progress to the next growth stage and with the widespread reach of social media, they can be a great strategy in order to boost your customer base. Everyone likes to feel special and being made […]

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Marketing

Bridging the gap between social media and your audience

Create fans for your business

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Marketing

A look back at our Favourite Freebies

Deals, offers and even freebies can be a great tool for businesses to generate customers, or even create customer loyalty, though they can also help to promote the brand as a whole. Over the years, many businesses have come up with some inspired giveaways and offers, some of which still remain today, due to the […]

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Marketing

Why Organic Marketing techniques are effective for businesses

It has been accepted for a number of years that organic marketing is the way to go for businesses, especially from a long term perspective and returns on investment. When marketers realised the true meaning of the word ‘search engine’ from a commercial standpoint and the amount of possibilities that there was to capitalise on […]

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Marketing Startups

3 Tricks to help get your startup company noticed

Getting customers is a challenge that most startup businesses go through and often experience teething problems. There are a number of techniques that different startups utilise with cost effectiveness usually being a high priority. Not all types of marketing will be right for businesses in certain industries; there are often a number of variables to […]

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Gurus Marketing

What Facebook’s advertising platform will never tell you about their service

Undoubtedly one of the biggest companies in the world, especially from a revenue perspective, Facebook has also created the illusion that businesses can leverage their platform to generate significant sales. While there are companies benefiting to the tune of six figures thanks to Facebook’s advertising platform, the reality is that businesses spend considerably more on […]

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Gurus Marketing

A beginner’s guide to building a social media following

This can be one of the most challenging tasks for a business, especially a new startup company. The key thing to remember is that it takes time and it is always better having quality over quantity. Social media can effectively make or break a business and if not already, it should be seen as a […]